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The company isn’t using data from the dating profiles for ad targeting

Nathan Sharp, product lead for Facebook Dating, said in an interview that the company built features to protect user privacy and safety. New accounts and those who repeatedly violate the site’s rules aren’t allowed on Facebook Dating, he said. You can block or report a profile. Users can’t send photos, videos, payments or links through the dating feature’s messaging service, which could help prevent scams and unwanted images.

“Facebook Dating’s chat service is like a trust sandbox, where you understand whether or not you trust the person enough to take it off to your (messaging service) of choice where you can share things like photos and videos,” Sharp said.

Users of Facebook Dating are able to share when they’re going on a date and their live location with friends or family on Messenger. That could help them feel more comfortable about meeting strangers for the first time.

“One of the things that we’ve learned is that people take safety incredibly seriously in online dating, and for good reason,” he said.

How Facebook Dating compares

When Facebook CEO and co-founder Mark Zuckerberg first unveiled its dating service, he said the feature was “going to be for building real, long-term relationships, not just hookups.”

Sharp said Facebook Dating has helped users form relationships, but declined to share what percentage of users were in a relationship for longer than a month or six months, or got married.

The company is building Facebook for everybody, Sharp said, even though some features might appeal to users of certain ages.

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